The WOW Concept | The future of sustainable reactive dyeing

Fully sustainable textile dyeing comes down to more than choosing the right auxiliaries and dyes – highly coordinated process stages and parameters are absolutely critical.

This is why the CHT Group introduced The WOW Concept, a groundbreaking innovation in modern textile dyeing. This advanced process sets new benchmarks in efficiency and ecology in the reactive dyeing of cellulosic fibers. The WOW Concept offers perfectly coordinated combinations of cutting-edge dyes, market-leading auxiliaries, and intelligent process control via the BEZAKTIV Soaping Advisor optimization program.

Each of these elements makes your dyeing process not only easier to control, but also markedly more resource efficient.

 

Benefits at a glance:

  • Modular elements for maximum flexibility

  • Can be used in any machine, with any batch process

  • Optimization of liquor ratio based on type of machine

  • Suitable for all textiles with cellulose, including cellulose/elastane blends

  • Substantially reduces water and energy consumption

  • Shorter process times for improved efficiency and cost reduction

  • Exceptional dyeing results every time

  • Meets the highest environmental standards

ADDITIONAL INFORMATION:

VARIO BLEACH 4P | Boost the discontinuous pretreatment of Cellulose

SARABID SPIDER und REWIN GAP | Ecological dyeing with GOTS standard

BEZAKTIV ONE Dyes | The New WOW of Dyeing

COTOBLANC SEL | Efficient saving of water, energy and time in VARIO SOAPING

 

 

The WOW Concept combines proven products such as SARABID SPIDER, COTOBLANC SEL, VARIO BLEACH 4P, and REWIN GAP with the unique and innovative BEZAKTIV ONE reactive dyes. The result: maximum resource conservation, simple process control, and a revolutionary level of optimization of the entire reactive dyeing process for cellulosic fibers.

Learn more about savings potentials, formulations, process control, and the environmental standards our products meet in our latest ePaper.

 

Discover the future of sustainable textile dyeing with The WOW Concept.

Related media

Sector German title English title Type Date Language
Textile Auxiliary SolutionsThe WOW Concept | Ressourcenschonende ReaktivfärbeverfahrenThe WOW Concept | Resource saving reactive dyeing processesePaper12.03.2025
Bezema Colour SolutionsBEZAKTIV Soaping Advisor | Optimierung von Spülprozessen per APPBEZAKTIV Soaping Advisor | Optimization of rinsing processes via APPDocument23.05.2022
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