Rooted in nature, vibrant with verve and power, Viva Magenta sends a new signal of strength. The color is inspired by one of the most powerful and luminous natural dyes - the red of cochineal.
"Pantone 18-1750 Viva Magenta" comes from the red family and reflects a bold, fearless and vibrant color. The red is powerful and encourages experimentation.
To support you on your colorful journey the CHT dyestuff team formulated various recipes to achieve Viva Magenta – of course with our famous CHT dyes. Download them now and try it out.
For any questions, our Technical Service Team will be happy to assist.
