Color of the year 2023 | Viva Magenta

Rooted in nature, vibrant with verve and power, Viva Magenta sends a new signal of strength. The color is inspired by one of the most powerful and luminous natural dyes - the red of cochineal.

"Pantone 18-1750 Viva Magenta" comes from the red family and reflects a bold, fearless and vibrant color. The red is powerful and encourages experimentation.

To support you on your colorful journey the CHT dyestuff team formulated various recipes to achieve Viva Magenta of course with our famous CHT dyes. Download them now and try it out.

For any questions, our Technical Service Team will be happy to assist.


Sector German title English title Type Date Language
Bezema Colour SolutionsRezeptur Pantone 18-1750 Viva MagentaRecipe Pantone 18-1750 Viva MagentaTechnical information20.03.2023